Adobe Experience Cloud integration overview

• Attribute calls to marketing channels to make data-driven decisions that optimize marketing spend, maximize ROI, and facilitate more seamless and personalized experiences.
  Example Use Case: Paid Search Optimization
  Attribute calls and call conversions to the paid search campaigns, ad groups, ads, and keywords driving them. Incorporate call conversions in your Weighted Objectives and forecasting tools.
• When using Adobe Analytics and Target in tandem, incorporate call data alongside online actions to better understand which A/B experiments and variants are driving the most desirable outcomes.
  Example Use Case: Choose the Right Variation
  Marketers spend a lot of time and effort building experiments to discover the best variations that drive more engagements and conversions. Make sure you take into account both online engagements and behaviors and offline actions - like phone calls - to understand the variations that truly perform.
• Use Invoca Signals that designate the type of call, caller, and outcome in segmentation. Build dashboards in Workspace that slice and dice data based on different segments to discover target customers, their behaviors, and how best to engage with them.
  Example Use Case: Website Optimization
  Marketers can gather an understanding of what pages are driving calls and call conversions, what is behind journey fallout, and a more complete picture of the flow of one checkpoint to the next. This data can be used to optimize online lead forms, content, and the overall experience for target segments.
• Share call-related segments with other Adobe Experience Cloud solutions, like Adobe Target, Adobe Advertising Cloud, and Adobe Audience Manager. Put the segments into action through content personalization and better ad targeting.
  Example Use Case: Content Personalization
  
  Feed call and call conversion data to Adobe Analytics for segmentation and publish the segments to Adobe Target. The next time the visitor arrives at the website, use the call-powered segments to show personalized content. For example, if a first time home buyer calls about a mortgage, when the first time buyer visits your website later, show images, articles, and calls-to-action related to their new mortgage inquiry.
  
  Example Use Case: Personalized Call Routing
  Before the call is placed and in real-time, check to see if the visitor belongs to segments in Adobe Audience Manager. If the caller is in a high intent segment that is a strong indication they are ready to buy, route the caller to a priority queue where the caller will bypass the IVR queue and connect directly to a qualified agent.
  
  Example Use Case: Ad Targeting
  Use call-powered segments to re-target or suppress ads based on phone conversations and call outcomes. If a consumer ends up purchasing over the phone, the last thing you want to do is spend money to retarget them with a discount for the product they just bought because your online metrics show a fallout. Base targeting on more complete online and offline data to deliver optimal experiences for both the consumer and your business.
• Easily implement the Invoca Tag across websites with Invoca’s Extension in Adobe Launch.

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